I was recently asked to help an organisation track a fundraising campaign. This project involved building a spreadsheet with drop down menus for the various events, formulae to calculate the amounts raised and graphs to track the fundraising progress. It took about an hour to build, but I was so absorbed in what I was doing that it felt like five minutes. Have you ever experienced that?

The official term for this type of experience is “flow”, as described by psychologist Mihaly Csikszentmihalyi (no, I can’t pronounce it either!). Flow is a state that exists when we concentrate so intensely and become so engrossed in an activity that nothing else matters. When we are “in the zone”, we lose ourselves in what we are doing and time becomes distorted. This video gives a really interesting overview of flow.

So what does “flow” mean for entrepreneurs?

Well, flow is considered to be the optimal psychological state. It brings about high levels of engagement and productivity, along with personal and professional satisfaction. Achieving flow in your business, allows you to be more creative, productive and happier in your work and personal life.

To achieve flow, an activity must require the right combination of skills and challenge. You also have to allow yourself the time and space to become absorbed in your work without disruption. This can be difficult for small business owners who have to wear many different hats. Particularly if you are continuously dipping in and out of your work to answer emails, catch up on administration, engage on social media, do your accounts, etc. This is why it is so important to develop a support network. You need to be able to delegate the day-to-day tasks, focus on your core business and find your flow.

If you are struggling to achieve flow in your business, working with a Virtual Assistant may help. To discuss the different ways Brava Virtual can support your business, please contact me to arrange a free, no obligation consultation.